Conventional cotton is one of the most widely grown crops in the world and one of the most chemical-­intensive. These highly toxic chemicals have a tremendous impact on the earth’s air, water, soil, and the health of people in cotton-growing areas.

In contrast, organic cotton is grown without the use of chemical fertilisers, pesticides or defoliants, using methods and materials that have a low impact on the environment. It also uses a staggering 91% less water than conventional cotton, which usually comes from rainwater rather than irrigation. Organic production systems replenish and maintain soil fertility and build biologically diverse agriculture.

Organic cotton is of a higher quality to standard cotton, so not only is it more durable and will last longer, but it is also softer and kinder to the skin. It is also kinder on the people who produce it.

Where it is necessary, in a limited numbers of our items in our collection, we use a small mix of polyester with organic cotton. But we have opted to used recycled polyester in an effort to be as sustainable as possible and give a second life to a material that’s not biodegradable and would otherwise end up in landfill or the ocean.